by Tony Vidler
Apparently the brain processes visual information 60,000 times faster than text.
Well…I don’t know if the “60,000” is actually a fact because I found it on the internet, so it must be true. I am sure too though that even back in the days of the cave man it was clear that pictures tell stories easily and quickly.
So visual aids work.
Regardless of what the difference in actual processing speed is, the bottom line is we know people comprehend detailed and complex concepts far more readily than they can understand this particular sentence.
Most professionals of course have a vast array of knowledge and skill in a number of disciplines, but usually graphic design or artistic creations are not amongst them so we struggle a little when it comes to creating useful or interesting visuals to use with clients.
However there is a huge storeroom of GREAT visual content sitting out in cyberspace just waiting for people to come and share it around, and it is called Pinterest. It doesn’t matter if you don’t have great know-how for making great visuals, because in this weeks quick tips we give a quick overview and a really quick demonstration of some of the material that is available for free…
…watch the video to learn more…