Most relevant content for clients? THEIR questions…
Quick Tips Videos & Sales & Marketing for Professional Services & Sales Tips

Most relevant content for clients? THEIR questions...

July 15, 2015

by Tony Vidler

The constant puzzle for many looking to be more effective in engaging their clients is finding relevant content, or information to share.  One of the constantly overlooked areas of HIGHLY relevant content is the actual questions that clients ask…

There are several ways of sourcing client questions of course, from the informal “making a note of the question during an appointment”, to inviting readers questions in the newsletter itself, or surveying clients, and so on.  However you choose to go about collecting those frequently asked questions though, make a point of using them in your client communications.  After all, this is the stuff that the clients themselves are most interested in isn’t it?

In this weeks Quick Tips video we talk about how you might consider using readers questions, or FAQ’s, as the leading engagement tool in things like the company newsletter…

…watch the video to learn more… 

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Creating content your customers want

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