by Tony Vidler
Which marketing tactics are worth considering for your professional promotion largely comes down at the start to being clear about whether you are wanting to be sen as a “General Practitioner” or whether you are trying to establish a position as a “specialist”.
The tactics that will tend to work best for the GP, or holistic advice professional, would probably see the demise of the professional who wished to establish a specialist practice. They would not help in other words. Equally, if the GP were to adopt the tactics which help establish specialist or expert positioning, then they would struggle too as they would be attracting too few of the wrong sorts of prospective clients.
Once you do have clarity about the vision for yourself and your firm, the objective of the marketing becomes straightforward. That is, you will be seeking to be known for something in particular….or just be known around the place and thought of when GP work is required by consumers.
Therefore the tactics that you choose to use make the world of difference to whether you get the sort of business which you are seeking. In this weeks quick video we work through the objectives and the types of choices which are most likely to help either the GP or the Specialist to build their practice…