by Tony Vidler
Professionals might all think they are different to each other…but to outsiders looking at the profession as a whole, you all look about the same.
Sure they are individual differences in the human beings, with the full range of beautiful people, and those who are beautiful only to their mothers perhaps, and all the different skin tones and body shapes that one would expect in any other large group of humans.
But as professionals we tend to look and sound the same to those who are not part of our profession. To potential customers we are a rather homogenous group – whether that group is accountants, or lawyers, or financial planners, or insurance brokers or bankers. One banker tends to look and sound much like any other banker….to the typical consumer.
It begs the question: How do consumers choose any particular professional when they all appear to be about the same?
In this weeks Quick Tips video we talk about this issue, and decision-making filters that potential customers use to try and separate the sameness, when professionals lack a compelling differentiator.
…watch the video to learn more…
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