Does Social Media ACTUALLY work for financial advisers?
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Does Social Media ACTUALLY work for financial advisers?

August 20, 2014

by Tony Vidler

Social Media: Is it just a passing fad…or just an exercise in self-indulgent pseudo-popularity…..or does it actually work in growing a business?

Remarkably, most professionals that I meet and talk to still put social media into the categories of “passing fad”, or a “teenager thing”, or (and this is my personal favourite!) “something I will introduce when it achieves market acceptance”.


None of those reasons are valid reasons for not considering social media as part of the marketing mix.  There are valid reasons for not considering it for some businesses, but they aren’t any of the ones quoted.

In this weeks video we discuss whether social media is “a crock of #*^@ or whether it is something which can actually work to help an adviser grow their business….

watch the video to learn more…

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Comments (3)

  • Airbags.

    Yes, I know……….completely unrelated, but its the first thing I think of when reading the word “FAD”. I thought airbags were a fad when they first came out. Silly. Who needs them. Well guess what….. people loved them. Safety sells. Car dealerships loved them as it helped sales.

    The same with Social Media. It helps build a strong reputation for the advisor. It builds name recognition. Shows the advisors audience the advisor is relevant and in the know.

    Great work Tony and thank you for sharing your thoughts!


    Marty Morua

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