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How to do client video testimonials the right way!

May 10, 2023

Marketing Ideas & Sales & Marketing for Professional ServicesThink before you commit to that marketing idea... Practice Management & Strategic IssuesThe 3 Main Considerations In Practice Development

by Tony Vidler

Testimonials are good for business – but we all know that, right?

Video testimonials are even better for business – and not everyone has got THAT yet.

Being able to see the body language, and hear the inflections in a clients voice as they talk about their positive experience, are far more powerful than glowing words on a fine letterhead.

There is a huge risk in scripting testimonials, and almost as great a risk in allowing video testimonials to be utterly free-flowing.

The middle ground yields the best results: allow clients to form their own thoughts and express their own sentiments – but structure it as a simple interview. The structure restricts the rambling that can occur, and hits the key questions that any testimonial viewer – a prospective future client – will be wanting to find out about.

In this weeks Quick Tips video we look at a simple, yet highly effective, structure to get the best from client video testimonials…

Watch the video to learn more…

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How to do client video testimonials the right way!

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