How to do client video testimonials the right way!
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How to do client video testimonials the right way!

April 17, 2019

by Tony Vidler  CFP logo   CLU logo  ChFC logo

Testimonials are good for business – but we all know that.

Video testimonials are even better for business – and not everyone has got THAT yet.

Being able to see the body language, and hear the inflections in a clients voice as they talk about their positive experience, are far more powerful than glowing words on a fine letterhead.

There is a huge risk in scripting testimonials, and almost as great a risk in allowing video testimonials to be utterly free-flowing.

The middle ground yields the best results: allow clients to form their own thoughts and express their own sentiments – but structure it as a simple interview.  The structure restricts the rambling that can occur, and hits the key questions that any testimonial viewer – a prospective future client – will be wanting to find out about.

In this weeks Quick Tips video we look at a simple, yet highly effective, structure to get the best from client video testimonials…

…watch the video to learn more about creating video testimonials from clients… 

 
You might also be interested in this related article:
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