by Tony Vidler
Testimonials are good for business – but we all know that, right?
Video testimonials are even better for business – and not everyone has got THAT yet.
Being able to see the body language, and hear the inflections in a clients voice as they talk about their positive experience, are far more powerful than glowing words on a fine letterhead.
There is a huge risk in scripting testimonials, and almost as great a risk in allowing video testimonials to be utterly free-flowing.
The middle ground yields the best results: allow clients to form their own thoughts and express their own sentiments – but structure it as a simple interview. The structure restricts the rambling that can occur, and hits the key questions that any testimonial viewer – a prospective future client – will be wanting to find out about.
In this weeks Quick Tips video we look at a simple, yet highly effective, structure to get the best from client video testimonials…