by Tony Vidler
Regardless of the type of content you are looking to create to communicate with your audience, and regardless of whether that audience is existing customers or prospects, there is an effective structure to it.
Video, written word, infographics…the medium is irrelevant. The structure of an effective message that your audience can relate to remains the same.
1. What is the issue?
2. What value is created from resolving the issue?
3. How is your way of resolving it different?
In this weeks Quick Tips video we talk about how to use these three elements to build effective content and messages that resonate with your audience…
…watch the video to learn more…
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