How do you WOW the new customer?
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How do you WOW the new customer?

January 22, 2014

by Tony Vidler

wow the new customer

What steps do you take to beat the buyers remorse?

You do all the hard work of finding, attracting and engaging a new customer, and of course you have superb service for ALL your ongoing clients….BUT!

It is inevitable that when clients first take on a new professional relationship and have entrusted their innermost financial and life goals to a professional adviser they will at some point wonder whether they have done the right thing.  They will question their own judgement, even if only momentarily.

Professionally we deal with that to a degree by ensuring that our advice is provided in writing, and there is full transparency, and we document the ongoing service levels that clients should expect.  These actions all go a long way towards providing some reassurance to the newly engaged client that they have indeed made a good choice of professional, and that they are in safe hands.

To really cement the new customer relationship though requires a WOW moment for them….it kills buyers remorse!


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