How could you make an intangible, like "advice", become tangible?
Quick Tips Videos & Sales & Marketing for Professional Services & Sales Tips

How could you make an intangible, like "advice", become tangible?

April 15, 2015

by Tony Vidler

Presentation is everything isn’t it?

The most ordinary things become something special when beautifully wrapped and presented.  The wrapping and presentation creates intrigue and interest and heightens the anticipation and pleasure….

How can we use that when it comes to selling intangibles, like a financial plan or a business report?

We CAN take some steps to “wrap up advice” and make it something which creates a stronger sense of anticipation, ownership, and higher perceived value.  In this weeks quick tips video we discuss ways you might go about wrapping your advice up to make it far more attractive and valuable to clients…

…watch the video to learn more… 

Related to this post:

How to create a more effective client report

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