How can you tell if you are winning your race?
Quick Tips Videos & Sales & Marketing for Professional Services & Sales Tips & Strategic Issues

How can you tell if you are winning your race?

November 5, 2014

by Tony Vidler

Imagine if you were an ambitious athlete who worked hard, trained well and was in peak fitness, but never actually competed against another athlete.  In fact, you never even competed against the clock.  You didn’t time yourself for anything….didn’t keep any records of personal bests….never actually entered a competition against other athletes….in fact all you did was work and train hard. By yourself.

Imagine how demoralising it would eventually become.  What is the point of it all?

Many financial advisers find themselves in that position throughout their careers.  They work hard, and continue to train or learn hard….but they have no idea how they are actually doing in the competition called “business”.  Perhaps that is why things like “sales competitions” and “incentives” continue to motivate many – because it is a way of measuring themselves against their peers and competitors. They are often imperfect and very one-dimensional measures, but they are at least A form of measurement.

One of the best things an adviser can do is become part of a benchmarking group or study (if available), and in this video we discuss the benefits of doing so.  There is also a great pointer to a form of benchmarking that you can use if you don’t have other choices….

…watch the video to learn more about each of these key points… and feel free to check out the benchmarkng tool!

© 2013 Tony Vidler.  All rights reserved.
All materials contained on this web site not otherwise subject to copyright of other parties are subject to the ownership rights of Tony Vidler.  Tony Vidler authorises you to make a single copy of the content herein for your own personal, non-commercial, use while visiting the site. You agree that any copy made must include the Tony Vidler copyright notice in full. No other permission is granted to you to print, copy, reproduce, distribute, transmit, upload, download, store, display in public, alter, or modify the content contained on this web site.
Get financial adviser coach blog updates via email.
Enter your email address to follow this blog and receive notifications of new posts by email.
Join 298 other followers

Facebook: 2831, Twitter: 14004, LinkedIn: 689

Follow tonyvidler on

Comments (0)

Leave a Reply