by Tony Vidler
Pure public relations activity, sponsorship and advertising are areas that receive far less attention at high growth firms than at low growth firms.
This is further evidence that the marketing of professional services has changed enormously in recent years. Consumers are far more discerning than ever before. There is need to demonstrate expertise in advance of the client engagement, and there is a need to have an effective digital presence that supports your professional positioning. Above all though, it would seem to me that those who are experiencing rapid growth are focused upon being thought leaders in their sector.
They are not afraid to have opinions or original thought, and are not afraid to publish or demonstrate their expertise in advance of the engagement.
The executive summary of the report can be found at: