by Tony Vidler
A cornerstone of great strategy is understanding where to compete in the market…or rather, which area of expertise or service offering to lead with in the marketing efforts.
Once the target market clients have been worked out (so we know who we want to appeal to) we have to decide which of the many problems we can solve for them are the ones they most care about. That is critical to having an effective value proposition anyway, right? So this establishes the cornerstone of the marketing strategy.
Having done we then need to move “down” to the tactical marketing decisions….the stuff that forms our plan of how we are practically going to reach out to the target market and get on their radar screens. This is where many of todays very well credentialed and knowledgeable advisers begin to struggle.
In this weeks quick video we show you an easy process to work out which service offering should be your tactical marketing lead and which ones you can hold back, and we work through a live example….
Watch the video to learn more…