by Tony Vidler
If you are struggling to express your value proposition for your target market there is a way to figure it out that doesn’t require you agonising over how to come up with a clever marketing message.
All you need to do is work out a list of what things you create, or improve for them. Or perhaps areas where you increase or reduce things. It is just making a list….nothing particularly clever or hard about it.
Your list might look like the one shown in the video preview below for example:
BUT…then you can string elements together to express value in a way that makes sense – without going through the angst of having to come up with a “perfect set of words”.