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An easy way to work out how to express your value

January 28, 2015

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by Tony Vidler

If you are struggling to express your value proposition for your target market there is a way to figure it out that doesn’t require you agonising over how to come up with a clever marketing message.

All you need to do is work out a list of what things you create, or improve for them. Or perhaps areas where you increase or reduce things. It is just making a list….nothing particularly clever or hard about it.

Your list might look like the one shown in the video preview below for example:

BUT…then you can string elements together to express value in a way that makes sense – without going through the angst of having to come up with a “perfect set of words”.

…watch the video to learn how to pull it together…

How to create a value proposition that works

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An easy way to work out how to express your value

…watch the video to learn how to pull it together…

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How to create a value proposition that works

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