An easy way to work out how to express your value
Marketing Ideas & Quick Tips Videos & Sales & Marketing for Professional Services & Value Proposition

An easy way to work out how to express your value

May 27, 2020

by Tony Vidler  CFP logo   CLU logo  ChFC logo

If you are struggling to express your value proposition for your target market there is a way to figure it out that doesn’t require you agonising over how to come up with a clever marketing message. “Your value” could be expressed as what benefits you can deliver for them.


To do that you need to begin with a list of what things you might possibly create or improve for them.  Or perhaps areas where you increase or reduce things. It is just making  a list….nothing particularly clever or hard about it.


Your list might look like the one shown in the video preview below for example:


BUT…then you can string elements together to express value in a way that makes sense – without going through the angst of having to come up with a “perfect set of words”.


…watch the video to learn how to pull it together… 


Related to this post:
How to create a value proposition that works

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