Give the customers a taste test
Quick Tips Videos & Sales & Marketing for Professional Services & Sales Tips

Give the customers a taste test

March 5, 2014

by Tony Vidler

One of the toughest challenges in retail is getting customers to switch brands or products.

You’ve been buying the same fruit juice for years….partly because you like it, but partly because it is trusted and familiar.  And it is just so much easier when faced with 40 or 50 fruit juice choices to pick the one that you recognise and trust.  So we tend to stick with the familiar….

So do many consumers when it comes to their professional affairs.  They stick with the familiar, even if there is no compelling logic to do so…change is dangerous, and risk is to be avoided.

But we can learn from the marketing genius that exists within the retail sector about helping customers to make different choices, or to try new brands and ideas.

In this quick video we discuss how professional services firms might use the “taste test” as a way of removing some of the fear of change, and allowing customers to try a little before they commit to anything major.

Give the potential customers a taste of brilliance in advance…and let them try before they buy!

© 2013 Tony Vidler.  All rights reserved.
All materials contained on this web site not otherwise subject to copyright of other parties are subject to the ownership rights of Tony Vidler.  Tony Vidler authorizes you to make a single copy of the content herein for your own personal, non-commercial, use while visiting the site. You agree that any copy made must include the Tony Vidler copyright notice in full. No other permission is granted to you to print, copy, reproduce, distribute, transmit, upload, download, store, display in public, alter, or modify the content contained on this web site.
Get financial adviser coach blog updates via email.
Enter your email address to follow this blog and receive notifications of new posts by email.
Join 315 other followers

Facebook: 0, Twitter: 13935, LinkedIn: 690

Follow tonyvidler on

Comments (3)

Leave a Reply