by Tony Vidler
You’ve been buying the same fruit juice for years….partly because you like it, but partly because it is trusted and familiar. And it is just so much easier when faced with 40 or 50 fruit juice choices to pick the one that you recognise and trust. So we tend to stick with the familiar….
So do many consumers when it comes to their professional affairs. They stick with the familiar, even if there is no compelling logic to do so…change is dangerous, and risk is to be avoided.
But we can learn from the marketing genius that exists within the retail sector about helping customers to make different choices, or to try new brands and ideas.
In this quick video we discuss how professional services firms might use the “taste test” as a way of removing some of the fear of change, and allowing customers to try a little before they commit to anything major.
Give the potential customers a taste of brilliance in advance…and let them try before they buy!0