by Tony Vidler
Everyone knows that the real power in referral marketing is the “transfer of trust” by the referrer, and how that creates positioning and authority for the person being referred. What isn’t quite as well known is that a position of authority can be created with a simple introduction – even by a work colleague.
One of the key lessons from the principles of influence is that authority can be conveyed simply by having someone mention your credentials or experience. Doing that yourself doesn’t work so well, but having a colleague or peer mention them is influential.
In this weeks Quick Tips video we talk about how to use this principle to create authority and help with getting more appointments, and conversions…
…watch the video to learn more…
Related to this post:0
© 2018 Tony Vidler. All rights reserved.
All materials contained on this web site not otherwise subject to copyright of other parties are subject to the ownership rights of Tony Vidler. Tony Vidler authorises you to make a single copy of the content herein for your own personal, non-commercial, use while visiting the site. You agree that any copy made must include the Tony Vidler copyright notice in full. No other permission is granted to you to print, copy, reproduce, distribute, transmit, upload, download, store, display in public, alter, or modify the content contained on this web site.
you just have to wonder how this worked out in their imagination.... pic.twitter.com/iSM42TGwNE