Get Marketing Leverage; Get writing!
Quick Tips Videos & Sales & Marketing for Professional Services & Sales Tips

Get Marketing Leverage; Get writing!

February 26, 2014

by Tony Vidler

imagesProspecting and lead generation activities for most firms in professional services tend to be aimed at capturing one prospective client at a time.

It is a time consuming, relatively expensive, and relatively inefficient process.  While it works, it is simply not AS efficient as marketing to volumes of prospective clients simultaneously.

Many professionals think that writing is too time consuming to do – and it certainly can be.  However it is not as time consuming as perpetually hunting one client at a time for business survival.

There are a number of areas where writing can introduce leverage into your business from simply tweeting or posting updates to social media sites through to producing a published book.  In between these extremes are a range of other areas and ideas where differing degrees of effort can produce enormous brand and marketing leverage for the modern professional.

In this quick video we discuss some of those methods, and talk about one of the best examples that I have seen used for creating personal positioning and market awareness through writing.

© 2013 Tony Vidler.  All rights reserved.
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