by Tony Vidler
Of course, a cynic immediately questions the claim by asking themselves “do you really have 20 years experience, or just 1 years experience 20 times over?”
Most people are not quite that cynical however the claim is usually insufficient by itself for customers to really work out what it means for them. Telling someone you’ve been around for 30 years just gives them an indication of your age in reality doesn’t it? It doesn’t give them any specific information about your capability, or specialty, or areas of excellence. Those are the things that can become differentiators for prospective customers when weighing up their professional advice choices.
It is far more relevant for a customer if you highlight numbers that give them an insight into these potential differentiators. For example:
Each of these conveys significantly more credibility than a bald claim that a particular number of years of undetected crime should be deemed to make you trustworthy.
To create credibility professionally be prepared to explain what your experience means, and what you have achieved during that time. It is not crass self-promotion – it is meaningful context for customers to help them understand what your experience means for them.
© 2013 Tony Vidler. All rights reserved.
All materials contained on this web site not otherwise subject to copyright of other parties are subject to the ownership rights of Tony Vidler. Tony Vidler authorises you to make a single copy of the content herein for your own personal, non-commercial, use while visiting the site. You agree that any copy made must include the Tony Vidler copyright notice in full. No other permission is granted to you to print, copy, reproduce, distribute, transmit, upload, download, store, display in public, alter, or modify the content contained on this web site.