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Engage, Engage, Engage…make it a PROCESS!
by Tony Vidler        If real estate is driven by location, location, location, then surely the advice business is driven by engage, engage, engage.   I’ve previously posted about the problem with generating referrals consistently largely coming down to the lack of engagement with, and by, clients.  A process of engagement is also often the […]
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Target Market: You need 3 of them…
by Tony Vidler        Whenever we talk about target marketing and chasing an ideal client it seems to be assumed that there is just one “right client profile”.   Not true.   There are usually 3 target market client profiles that I recommend, as we have a commercial requirement to balance up the odds of […]
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Know and Use the Principles Of Influence Deliberately
by Tony Vidler        One of the most important pieces of work for professional advisers in the last 3 decades would have to be Robert Cialdini’s Principles Of Influence. Essentially he has distilled the lessons of human behaviour into a relatively small group of principles which most humans are influenced by.  There are exceptions of […]
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The easiest content-creation idea in the world!
by Tony Vidler        Even when advisers finally buy into the need to engage patiently with prospects the content creation required to feed an engagement marketing system worries them.  Creating content seems to be so hard for so many, which is odd because professional advisers are masters of creating content.  They do it every day […]
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Be Prepared To Get The 80% Of Practice Revenue That Is Just Waiting For You
by Tony Vidler         You know that there is a good chance that something like 80% of your practice revenue will come from about 20% of your clients…but do you leave that to chance?   We are talking about your best clients of course being that 20% who produce the lion’s share of the income, […]
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Get The Right Advisers “On Board” For Your Business
by Tony Vidler        The step from running a small advice business providing a good lifestyle to running a practice that leverages your time and processes is bringing in outside expertise – or appointing an Advisory Board. Putting together the right Advisory Board for your business does take a little work, but is perhaps not […]
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2 things to look for when hiring a Virtual Assistant
by Tony Vidler        As cost pressures mount and margins decrease for many professional service firms they are increasingly looking to hire “virtual” staff.  That is, staff who are not necessarily permanently on the payroll, and definitely not permanently on the premises needing “housing”.   India and the Philippines are probably leading the charge in […]
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How to do client video testimonials the right way!
by Tony Vidler        Testimonials are good for business – but we all know that. Video testimonials are even better for business – and not everyone has got THAT yet. Being able to see the body language, and hear the inflections in a clients voice as they talk about their positive experience, are far more […]
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The Value of GETTING Good Advice
by Tony Vidler        If you believe in the value of advice, then it makes sense to believe in the value of getting advice for yourself – or rather, for your business. Nearly every small business can benefit from having a robust governance structure providing strategic input (and insight), additional skills, accountability and excellent risk […]
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Yin and yang of modern marketing
How To Blend Old AND New Marketing Methods: An Example
by Tony Vidler        Old, traditional, marketing methods….or new, modern, methods? Which is best?   Neither are “best”…and both can be pretty effective.  Using the best of both simultaneously though can be fabulous.   Traditional marketing methods mixed with modern technology, data-driven insights and delivery platforms can be extremely effective…in fact using everything is absolutely […]
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