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Dumb business is converting only 1 in 10 prospects…
by Tony Vidler Remember when everyone starting in a sales role was told to just “see the people, see the people, see the people!”? Remember when the expectation was that our fame and fortune would be assured if we worked the 10-3-1 formula? Call 10 people, and get appointments with 3 of them on average, […]
A Case In Point: The Difference Clear Strategy Makes In A Practice
by Tony Vidler Strategy. Probably the most misunderstood concept in business. Especially in professional services. Guess what happens in professional services then? Businesses get busy without having a clear strategy…and as a consequence are continually busy doing and creating systems and processes, but never feel like they are really getting any closer […]
Grow Great People If You Want To Grow A Great Business
by Tony Vidler It is terribly simplified of course, but if you want to grow a great business then you need to grow some great people at some point in the process. If we want to learn how to grow great people then it seems a good idea to think about how the people who […]
The 9 Building Blocks of a Business Which Will Stand the Test Of Time
by Tony Vidler When it comes to building something to last the ancient civilisations can teach us a thing or two. Anybody who has had the privilege of seeing the Great Pyramids up close will recall how perfectly symmetrical and “in balance” they are from a distance as you approach them. When you are right […]
by Tony Vidler I am going to put it right out there and probably make a few new enemies: Pretty much all the referral generation techniques and methods you’ve ever been taught and have tried won’t work with the majority of consumers today. The great Gordian Knot for professional services is unravelling referral […]