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Innovation in delivering Financial Advice: Does it have to be this way?
by Tony Vidler “Innovation” and “delivering financial advice” do not usually go together for the majority in the industry. The way advice is delivered by tens of thousands of professionals tends to gravitate to the same methodology. There is safety hiding in the herd, right? Then the type of advice delivered by tens […]
by Tony Vidler The perennial challenge in selling advice is positioning it as valuable, and we should think about it and describe it the right way: great advice is about coaching. It IS coaching. Giving advice is all about analysing the desired outcomes for clients, weighing up the possibilities, deciding on the optimal […]
by Tony Vidler Becoming an elite adviser, or building an elite practice doesn’t come about by chance. It takes graft and grit…and help. Building a great business is rarely the result of a single champion taking on the world. The champion business owner is usually the captain of a team that has taken on the […]
The Power Of A Vision: Because your future has to start somewhere.
by Tony Vidler Vision is the thing that initially drives all progress. Somebody’s view of how something can be…will be….is the catalyst for achievement of great change. Who will ever forget the power of one mans vision: “I have a dream….”? His vision of how the world could be. Should be. […]
The Difference That Clear Strategy Makes In A Practice
by Tony Vidler Having a clear strategy is probably the most misunderstood concept in professional services. The business often has a Vision. A clear picture of what it wants to look like, and what success means to the owners. The business often is excellent at Operational Planning. Perhaps because we are trained as planners […]
The 9 Building Blocks of a Business Which Will Stand the Test Of Time
by Tony Vidler When it comes to building something to last the ancient civilisations can teach us a thing or two. Anybody who has had the privilege of seeing the Great Pyramids up close will recall how perfectly symmetrical and “in balance” they are from a distance as you approach them. When you are […]
6 Things Banks Taught Us About Building A Super Profitable Business
by Tony Vidler It seems obvious, yet somehow it isn’t. The more you know about your customers the more business you can do with them. Can. Not “will do with them”….but “can”. Market and customer intelligence provides potential business opportunities – if you are able to act upon it. Take a tip […]
R.I.P. To Some Accepted Wisdom For Growing A Practice
by Tony Vidler In challenging times growing an advisory practice is incredibly difficult, and one of the methods has become conventional wisdom – but that doesn’t mean it is right in these days of fundamental and structural change. The concept of a professional firm requiring 3 distinctly different roles of a Finder, Minder […]
How are you planning to differentiate and stand out?
by Tony Vidler You have to differentiate to stand out and attract business…but where do you do that. How do you do that? Well, it begins by thinking strategically about where you want to do it. I remembering reading way back in one of the academic tomes on marketing that there were 5 […]
by Tony Vidler One of the toughest things for professional services firms to do – especially those that operate in the advice space – is settle on a strategy to guide the decisions in building the business. It is helpful to consider strategy from a very broad perspective to begin with, and settle […]