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Not all clients are equal…well, not equal value anyway
by Tony Vidler Let’s talk about one of those elephant in the room things: not all clients are equal for a professional service firm. As human beings they might all be equal, but as clients they are not. Each client relationship has a commercial value….and a commercial cost. Each therefore has varying profitability, and […]
by Tony Vidler I am a professional. I am a salesman. These two things are not contradictory. We all sell stuff. It seems like I’m selling my time these days…sometimes a product….sometimes it is just selling concepts and possibilities. Mostly it is selling behavioural change & fixing other peoples’ problems though. But I sell. […]
The biggest personal productivity killer for Advisers
by Tony Vidler Everyone would like to have better business results for less work, and have more time away from the business. Personal productivity – or business efficiency if you prefer – matters, and there are a host of things that can kill it, but there is one really big killer of productivity. It […]
by Tony Vidler So many advisory firms do not realise their potential, and the top mistakes which hold them back are more often than not nothing to with their ability to be great advisers. They tend to fall into the category of being basic commercial mistakes. So the main mistakes that advice businesses keep […]
High Growth Advisory Firms Do Marketing Differently
by Tony Vidler High growth advisory firms do many things differently, but in marketing they tend to do something VERY different to the norm. We can’t ignore that it takes many differences to achieve outstanding results, not least of which is a difference in attitude and focus. Simply maintaining a relentless focus on being […]
by Tony Vidler Virtually all professional service firms would love to work on referral business alone, but somehow struggle to even get to the point where they have regular referrals from clients that are unsolicited. They are simply not referable. The missing ingredient for many service firms is remarkable service, or remarkable value. Customers […]
by Tony Vidler Businesses are the business opportunity that most advisers just seem to walk past. Most just don’t seem to do business with businesses…and that is a massive opportunity area. The typical small business is usually doing one of two things: growing, or going…. …and either is a fabulous opportunity for advisers. Regardless […]
by Tony Vidler Your business success as a financial adviser can be reduced to a fairly simple formula. There are 3 things that will determine your financial performance, and there are 6 variables that influence those three things. In this quick video you can find out what they are, how they work together, […]
by Tony Vidler Unless you plan to work to the grave all practice owners need to be thinking “succession planning” at some point – preferably as early as possible. Maybe right even from the beginning of your practice. Succession planning is simply about working out how to exit the business at your preferred […]
Are you just swimming in circles, or do you have a strategy?
by Tony Vidler To ensure business success you must have a strategy. But where do you begin with designing a business strategy? It isn’t quite as hard as you may think…. First, you need to decide what you want to be known for, which then makes it relatively easy to work out […]