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Thoughtful Thank You’s Generate More Referrals
by Tony Vidler Getting more referrals from existing clients and relationships is often a challenge, but one which can be overcome with a little more thought. Being thoughtful about expressing gratitude extends beyond “what is an appropriate gift”. Being thoughtful about how you deliver a gift and how you express the thanks […]
The Kardashian’s Can Teach Us Reputation Marketing
by Tony Vidler For many successful advisers their reputation is the critical marketing success factor in their careers. And who does “famous for simply being famous” better than the Kardashians? Reputation in professional services often drives more recommendations or referrals that lead to new business than practitioners generate from individual client referrals. Entire […]
“My Phone is My Life” – Smartphones mean smarter marketing is needed
by Tony Vidler Today’s professionals know it because we are them: Our smartphone is our life. Is our marketing smart enough in the smartphone world though? In little old New Zealand alone there are now more phones than humans, and 70% of the humans are using smartphones. In fact they are using […]
by Tony Vidler Prospecting today is a continual process, not a series of one off actions as it once was. Eons ago when financial advisory work was essentially just a continual series of product sales the prospecting required to be successful was repetitive and continual, but each prospecting call was a one-time […]
by Tony Vidler Creating a value proposition that truly differentiates a professional and resonates with the target market audience is one of the hardest things to create, and one of the most important. It is THE thing which sits at the centre of all your marketing if you get it right. It becomes […]
Your Output Problem Is Usually Really An Input Problem
by Tony Vidler I like processes. Financial advisers should like them too. Why? Processes produce predictable performance. That is the entire point of them isn’t it? A process is created in order to ensure that (as far as is possible in our crazy old world) a known outcome will be achieved when […]
Here’s how to move into "Stealth Mode" when doing your prospecting research on LinkedIN.
by Tony Vidler It seems that while a lot of professionals now have a presence on LinkedIn they are often not actually using it to prospect for potential new clients. That seems odd to me given that Linkedin is a Business-2-Business networking platform: it exists to assist people in business network with other people […]
by Tony Vidler If you aren’t emailing video’s to clients and prospects yet, why aren’t you? It seems an odd thing with everyone having smart phones that can take high quality video’s on the spot, and with everyone also drafting and sending perhaps a 100 emails a day, but it is still relatively […]
The Professional Services Firm Model Of The Future Is Possibly A "Fast Food Alley"
by Tony Vidler Ever noticed how the fast food stores tend to cluster together as some sort of “fast food alley”? Have you ever wondered why? There is a “convenience” element for the typical customer of course, however there is a more important reason – which might just be a useful lesson […]
by Tony Vidler Back in the beginning of my personal social media evolution, about 3 years ago, a friend sent me a LinkedIn connection request…and I had no idea what LinkedIn was, or why I should bother using it. So being a brilliant technology user, I rang him to find out why he had sent […]