Big Ticks: Best Stories For Professionals This Week
Tony's BIG ticks

Big Ticks: Best Stories For Professionals This Week

January 27, 2018
by Tony Vidler  CFP logo   CLU logo  ChFC logo 

Information, ideas, tips…the articles for professional advisers which I spotted this week that generate fresh thinking or a deeper understanding of issues are provided here as a quick readers digest for professionals who are looking ahead.

 

These are the highlights from the week that you should stop and read, as they are the best I’ve seen.

 

There is so much good information for professional services made available each week, much of which I share, that it is very easy to forget to pause and reflect.  Each week I select the best handful and give them Tony’s BIG Ticks as being the ones that made me pause and reflect, or think further.   They are sometimes thought-provoking, perhaps insightful, maybe a great sales or marketing idea or sometimes just incredibly topical.

The picks for professionals have been:
The 10 Best Ways To Compete With The Big End Of Town
By @RussellHiutchins

Want to compete against the robo’s and institutions? Well here is an excellent starter list of how you should consider doing so successfully…

 

 

How Warren Buffett’s billionaire deputy became an “Expert-Generalist”
By @qz

If you are still trying to figure out whether you should be a specialist or a generalist you will love this article! There is a lot to be said for the “expert-generalist”, and apart from exploring how one of the best of them operates, this article covers how to become one…

 

 

The Psychology Behind Word-Of-Mouth Marketing
By @mentionmeshare

Referral marketing should be easy in theory, but to make it work means understanding the psychology behind why a consumer might wish to share or advocate for a particular brand…and it is complicated…

 

 

Online Insurance Purchases Double In 5 Years
By @riskinfonews

Research from Australia supports what we intuitively know to be true: more consumers are buying products online. What is particularly interesting though is that advisers have not only held their own during that same period, but increased their proportion of the business getting done…which suggests that it really is not a matter of “robo or human” after all…

 

 

From “inboxing” to “thought showers”: How Business Bullshit Took Over
By @guardian

A book review…but a review of an excellent book for anyone trying to build a business as it explores a lot of the nonsense, fads and consultant-driven rubbish that has come to pervade business thinking…this one has moved on to the “must read” category.

 

Share them around please…they are too good to keep to yourself!  
P.S.  My best this week?  I think it was
Valuing The Time You Sell…And Save
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