Information, ideas, tips…the articles for professional advisers which I spotted this week that generate fresh thinking or a deeper understanding of issues are provided here as a quick readers digest for professionals who are looking ahead.
These are the highlights from the week that you should stop and read, as they are the best I’ve seen.
There is so much good information for professional services made available each week, much of which I share, that it is very easy to forget to pause and reflect. Each week I select the best handful and give them Tony’s BIG Ticks as being the ones that made me pause and reflect, or think further. They are sometimes thought-provoking, perhaps insightful, maybe a great sales or marketing idea or sometimes just incredibly topical.
“Word-of-mouth-influence and niche marketing are not synonymous, but they do have a cause and effect relationship. The more an advisor works within a niche, the faster that word-of-mouth-influence travels…”
Very interesting research summary for anyone interested in trying to influence people to make big decisions – some birthdays and dates matter more than others to most human beings. Some of them are far more likely to have people make major decisions…
More quality research here: Key question is “does a designation make a difference?” The answer? Well, it depends….there are a lot of variables. However, overall the research indicates a higher consumer willingness to pay fees, and in higher amounts; increased trust (in part due to improved communication levels); and a better professional relationship from a number of perspectives.
My Conclusion? It is worth it.
A great article exploring the prevalence and most frequent causes of information breach for businesses – particularly professional service firms – and what can be done about it…
“Today’s chart approaches this fundamental question from a data-driven perspective, and it provides one potential solution: money does buy some happiness, but only to a limited extent.”