Big Ticks: The Best Stories For Professionals This Week
Tony's BIG ticks

Big Ticks: The Best Stories For Professionals This Week

March 9, 2019
by Tony Vidler  CFP logo   CLU logo  ChFC logo 

Information, ideas, tips…the articles for professional advisers which I spotted this week that generate fresh thinking or a deeper understanding of issues are provided here as a quick readers digest for professionals who are looking ahead.

 

These are the highlights from the week that you should stop and read, as they are the best I’ve seen.

 

There is so much good information for professional services made available each week, much of which I share, that it is very easy to forget to pause and reflect.

 

Each week I select the best handful and give them Tony’s BIG Ticks as being the ones that made me pause and reflect, or think further.   They are sometimes thought-provoking, perhaps insightful, maybe a great sales or marketing idea or sometimes just incredibly topical.

The picks for professionals have been:

 

By @AdviserVoice

This is a great in-depth look at what the evolving ethics of the profession of delivering financial advice are becoming, and explores some case studies of ethical challenges…

 

 

 

AI Just Proved What We Suspected About Sales Conversations
By @IanAltman

A fascinating review of an experiment in AI conducting sales conversations, with one test group focussing upon deliving facts and information, and the other focused upon trying to understand the client better and what it was they wanted to achieve…and which algorith got the better sales results?  That’s right, the one that any good practitioners instinct suggests…

 

 

 

Acquisitions: Just Say No
By @PaulMcCaffrey7

“If you look at the collective evidence across acquisitions,” Damodaran said, “this is the most value destructive action a company can take.”

This will be interesting to investment advisers, and any sort of adviser who owns a business and is thinking of growing through acquisition for that matter…

 

 

 

You Need A Story To Succeed In Marketing: Here’s How To Find Yours And Tell It
By @FPApubs

“Stories are compelling because they trigger our emotions. They align (or don’t) with our existing beliefs and values. The ones we like confirm our worldviews and our biases.  All these things play into our decision-making process. As much as we’d like to think we’re perfectly rational when we make choices, we’re simply not…”

 

 

 

“Risk Advice A Hard Sell” according to research
By @FinStd

Tell me something I didn’t know….however, research now proves that it is a tough line of business for an adviser (regulators and politicians take note!)

Share them around please…they are too good to keep to yourself!  

 

 

P.S.  My best this week?  I think it was
10 Steps To An Effective Marketing Plan
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