Information, ideas, tips…the articles for financial advisers which I spotted this week that generate fresh thinking or a deeper understanding of issues are provided here as a quick readers digest for professionals who are looking ahead.
These are the highlights from the week that you should stop and read, as they are the best I’ve seen.
There is so much good information for professional services made available each week, much of which I share, that it is very easy to forget to pause and reflect.
Each week I select the best handful and give them Tony’s BIG Ticks as being the ones that made me pause and reflect, or think further. They are sometimes thought-provoking, perhaps insightful, maybe a great sales or marketing idea or sometimes just incredibly topical.
This article explores the key factors that will create the successful model for delivery of wealth management services as we move forward, and it is just as applicable to advisory firms as institutions…
“…According to a 2021 Cerulli report, only 59 percent of high-net-worth practices have built relationships with their clients’ spouses and only 45 percent have had limited interactions with their clients’ children…”
Sor what do you do about that if you want to engage those folk?
How one financial planner & CFA cleverly uses historical data to approach testing clients retirement plans directly in the meetings with them….
“…The expression ugly on the inside is used to describe someone who is not very nice although they may be good looking. A business analogy could be a firm with really nice premises in a premier location but a back office in disarray...”
A quick (but good) look at some of the critical things practices should be looking at getting right in the back office if they want a strong future…
Apparently the typical adviser spends less than 2% of revenue on marketing (and wonder why the market hasn’t heard of them)…anyway…on the money, time and effort that advisers DO spend on marketing, what is the really poor return stuff that should just be avoided?
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