Information, ideas, tips…the articles for financial advisers which I spotted this week that generate fresh thinking or a deeper understanding of issues are provided here as a quick readers digest for professionals who are looking ahead.
These are the highlights from the week that you should stop and read, as they are the best I’ve seen.
There is so much good information for professional services made available each week, much of which I share, that it is very easy to forget to pause and reflect.
Each week I select the best handful and give them Tony’s BIG Ticks as being the ones that made me pause and reflect, or think further. They are sometimes thought-provoking, perhaps insightful, maybe a great sales or marketing idea or sometimes just incredibly topical.
Research here highlights the one big thing advisers could do to minimise the chances of clients firing them and moving to another adviser – or no adviser at all…
“…advisors’ value proposition has transitioned away from market timing to financial planning to an increasing focus on human psychology…”
…and the result is a quantifiable difference in long term investment returns for the clients…
It is true that a lot of adviser-run events for clients and the public follow the same formulae, and a good argument here is made for why that should change…with a few suggestions on what to change…
Time to put the idea to rest that your age 65+ clients are not tech savvy…research shows they are using tech in droves. But then, as I like to remind folk who think the oldies are not tech users: who do you think were the “first adopters”? So it shouldn’t be a surprise…but the data on how high their useage is might surprise…
“…Our most recent study of the accounting and financial services industry explores the perspectives of more than 900 buyers and 500 sellers and examines their perspectives…”
The importance of experience, relationships and some of the clients other decision making factors provides some insights into how firms might want to strengthen their offering and positioning in the year(s) ahead…
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