Big Ticks: The Best Stories For Professional Advisers This Week
Tony's BIG ticks

Big Ticks: The Best Stories For Professional Advisers This Week

April 11, 2020
by Tony Vidler  CFP logo   CLU logo  ChFC logo 

Information, ideas, tips…the articles for professional advisers which I spotted this week that generate fresh thinking or a deeper understanding of issues are provided here as a quick readers digest for professionals who are looking ahead.

These are the highlights from the week that you should stop and read, as they are the best I’ve seen.

There is so much good information for professional services made available each week, much of which I share, that it is very easy to forget to pause and reflect.

Each week I select the best handful and give them Tony’s BIG Ticks as being the ones that made me pause and reflect, or think further.   They are sometimes thought-provoking, perhaps insightful, maybe a great sales or marketing idea or sometimes just incredibly topical.

The picks for professionals have been:
By @Top1000Funds

Excellent discussion on where good governance makes a great leadership difference, particularly when it comes to handling crises.  If you are not yet sold on what a good governance structure can do for your firm, this might just convince you.

The Impact Of Coronavirus On Financial Marketing Communications Strategy
By @FinancialBrand

The problem with a marketing message that states the obvious and doesn’t go further to assist me with my financial needs during this crisis is that it can do more harm than good....”

Now is definitely the time to life the communications level…but also the tone and degree of throughfullness. Some great pointers in here.

Impacts Of Covid-19 On Insurance Businesses
By @AltusGroup

Very thoughtful analysis of the impacts across the insurance industry from customer service to policy administration, dfistribution through to value proposition….excellent piece of work!

This Stock Market Swoon Differs From All Others
By @wealth_mgmt

An excellent and snappy analysis of why this time is different…and what the implications of that may be for economies as much as individual investments

5 Charts That Show The Global Economic Impact Of Coronavirus
By @wef

Yep.  It is pretty big.

Share them around please…they are too good to keep to yourself!  
P.S.  My best this week?  I think it was

Who says you can’t teach old dogs new tricks?

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