Information, ideas, tips…the articles for professional advisers which I spotted this week that generate fresh thinking or a deeper understanding of issues are provided here as a quick readers digest for professionals who are looking ahead.
These are the highlights from the week that you should stop and read, as they are the best I’ve seen.
There is so much good information for professional services made available each week, much of which I share, that it is very easy to forget to pause and reflect.
Each week I select the best handful and give them Tony’s BIG Ticks as being the ones that made me pause and reflect, or think further. They are sometimes thought-provoking, perhaps insightful, maybe a great sales or marketing idea or sometimes just incredibly topical.
In this article John hits on probably the biggest mistake that most advisory firms make…under-investing in marketing…
“…In study after study, I see average marketing expenses for advisors at 1% to 2% of gross revenue, so I know these folks are not investing in growth – they’re waiting for the phone to ring…”
To continue the theme, this article looks at the results for advisers who invest more than their peers in marketing…
Some great common sense suggestions here on how to create a mindset AND a culture of excellence that can lead you towards becoming the best….
“The clients of a financial advisory practice are arguably its most valuable asset; a failure to protect client data may not only have legal ramifications, it’s also a question of ethics. Failing to provide a safe physical and online environment for sensitive financial information could expose clients to fraud, identify theft and financial loss. Another valuable asset easily lost and hard to regain is your good name. This article examines the importance of protecting one of your most valuable assets – your clients’ data…”
“…checking all the right boxes doesn’t mean your firm and clients are reasonably protected against catastrophic data breaches and other cyber-crime….”
The point is well made that there is a substantive difference between being compliant and actually being secure…