A very interesting look at how advisers got on with their “virtual prospecting” efforts in the U.S. – and it should give advisers anywhere some excellent ideas (and a bit of confidence!)…
Information, ideas, tips…the articles for professional advisers which I spotted this week that generate fresh thinking or a deeper understanding of issues are provided here as a quick readers digest for professionals who are looking ahead.
These are the highlights from the week that you should stop and read, as they are the best I’ve seen.
There is so much good information for professional services made available each week, much of which I share, that it is very easy to forget to pause and reflect.
Each week I select the best handful and give them Tony’s BIG Ticks as being the ones that made me pause and reflect, or think further. They are sometimes thought-provoking, perhaps insightful, maybe a great sales or marketing idea or sometimes just incredibly topical.
Here is an excellent piece of guidance on how to construct that elusive value proposition for a financial adviser…if you don’t have one, get into it!
“…The age-old debate about fees versus commissions has become a distant memory in the financial planning industry, with advisers no longer able to charge commissions relating to investments for new or existing clients. However, in the risk advice world the debate rages on, and research by Metlife has added fuel to the fire….”
“…In order to sell yourself effectively, you have to give people what they want, offer something no one else does, and not be afraid to promote yourself...”
…and here are some solid tips to do so!
Not only is the fee-charging methodology still a fierce battleground, but the argument is widening internationally now to what is “fair”. One of the great challenges is that the interpretation of “fair” is largely being led by folk who don’t bear the brunt of the actual cost of delivery of advice, so this is truly a battleground issue for advisers…