For many it has been a tough last year or so, but then there are those who are racing ahead and positively thriving. It certainly hasn’t been tough times for everyone…so it is perhaps worth looking at what the thriving firms are doing differently…
Information, ideas, tips…the articles for professional advisers which I spotted this week that generate fresh thinking or a deeper understanding of issues are provided here as a quick readers digest for professionals who are looking ahead.
These are the highlights from the week that you should stop and read, as they are the best I’ve seen.
There is so much good information for professional services made available each week, much of which I share, that it is very easy to forget to pause and reflect.
Each week I select the best handful and give them Tony’s BIG Ticks as being the ones that made me pause and reflect, or think further. They are sometimes thought-provoking, perhaps insightful, maybe a great sales or marketing idea or sometimes just incredibly topical.
If you don’t have enough business or feel you’re marekting is not quite hitting the mark, then read this article if you read no others.
“…the reality is that paradoxically, casting a wider net for potential clients can actually reduce the effectiveness of the firm’s marketing. By doing more of everything-for-everyone, the firm becomes less differentiated, less unique, and therefore less appealing to anyone in particular. The end result: by casting the net wider, the number of potential clients may be greater, but the number of prospects who actually become clients is often fewer.…”
this title really should be “11 practical articles that explain in detail how to turn enquiries into qualified leads”, because that is what is actually here. Sure there are 11 tips, but each of those tips is supported by a further detailed explanation…excellent article!
An excellent look at the principles guiding one advisory firms growth path, and how they apply them…
as the author says…”the answer may surprise you“…