The Big Ticks: Best Stories For Professionals This Week
Tony's BIG ticks

The Big Ticks: Best Stories For Professionals This Week

October 15, 2016
by Tony Vidler  CFP logo   CLU logo  ChFC logo 

Information, ideas, tips…the articles for professional advisers which I spotted this week that generate fresh thinking or a deeper understanding of issues are provided here as a quick readers digest for professionals who are looking ahead.

 

These are the highlights from the week that you should stop and read, as they are the best I’ve seen recently.

 

There is so much good information for professional services made available each week, much of which I share, that it is very easy to forget to pause and reflect.  Each week I select the best handful and give them Tony’s BIG Ticks as being the ones that made me pause and reflect, or think further.  They are sometimes thought-provoking, perhaps insightful, maybe a great sales or marketing idea or sometimes just incredibly topical.

Professional picks have been:
Why too much choice in sales can be fatal
Via @merlieldc

Good and simple suggestions on how to keep things, well, good and simple…and ultimately far more effective…

 

How to write content that gets over 100,000 views
By @inboundorg

Most articles with a heading like this don’t deliver on the promise….but THIS one is an exception. Full of great suggestions and step by step instructions….

 

Clients Best Interests 

From people without a social media account…tsk tsk…

What are consumers expectations? and can disclosure alone address conflicts? what IS “best interests” anyway?

 

Content Marketing for “Boring Industries”: 10 tips for creating interesting content
By @Hubspot

“I don’t think writers can place all the blame on an increasingly distracted readership. Writers need to shoulder some of the blame, too, if we’re putting out stuff that is just painfully, dreadfully, mind-numbingly boring.”  This superb article will give you plenty of ideas on how to avoid that….

 

Advised sales get more claims paid
By @russellhutchins

Russell Hutchinson succinctly articulates why the claims paying experience is higher for those who have been advised in comparison to those who have purchased insurance directly…

Share them around please…they are too good to keep to yourself!  
P.S.  My best this week?  I think it was
 An advisers engagement process might look something like this…
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