Big Ticks: Best Stories For Professionals This Week
Tony's BIG ticks

Big Ticks: Best Stories For Professionals This Week

November 25, 2017
by Tony Vidler  CFP logo   CLU logo  ChFC logo 

Information, ideas, tips…the articles for professional advisers which I spotted this week that generate fresh thinking or a deeper understanding of issues are provided here as a quick readers digest for professionals who are looking ahead.

 

These are the highlights from the week that you should stop and read, as they are the best I’ve seen.

 

There is so much good information for professional services made available each week, much of which I share, that it is very easy to forget to pause and reflect.  Each week I select the best handful and give them Tony’s BIG Ticks as being the ones that made me pause and reflect, or think further.   They are sometimes thought-provoking, perhaps insightful, maybe a great sales or marketing idea or sometimes just incredibly topical.

The picks for professionals have been:
How To Simplify Suitability
By @_moneymarketing

It seems the tendency for written advice to be prepared primarily to protect the adviser, rather than help the client, is a common problem.  A superb argument is made here that rather than prepare files for future litigation or audit processes, we should be stepping back and preparing them for clients…

 

 

The Looming Problem Of Family Wealth Transfer
By @1DaveRae

Here is a superb piece of advice for consumers, but more importantly for us perhaps, a great example of a a professional financial adviser using content marketing and digital well to deliver great value in advance…take a bow Dave Rae...

 

 

6 Steps To Becoming A Magnet For Exactly The Right Sort Of Clients
By @iris_xyz

A genuine competitive point of difference for most adviser firms could be the client experience…but it isn’t it seems.  To turn it into a differentiator there are 6 key questions (and actions to follow!) that can help an advisory firm create a strong enough point of difference that clients come to you…

Sales Practices Under The Microscope
By @Fin_Revolution

Poor “advice” practices are leading to litigation against institutions, and regulators across the world are applying increasing scrutiny to incentives and sales practices in financial services….you’ve been warned

 

 

The Disturbing Question Of Licensing’s Legitimacy
By @planner_tweets

Now this one makes you think:

“McInnes will set out, in a rigorous analysis, why the current licensing regime in financial planning “can … be termed illegitimate”. That’s strong language for academics.

“Illegitimate” is not a word that necessarily packs much of a punch. But it’s like an iceberg – there’s a lot more to it than meets the eye. To say the system for licensing financial planners is illegitimate is actually saying the whole financial planning edifice is built on something that lacks credibility, does not achieve objectives that are required of it both legally and as a way of winning the trust and confidence of the public, and that it’s irredeemably broken.”

 

Share them around please…they are too good to keep to yourself!  
P.S.  My best this week?  I think it was
Fix The Prospecting Problem Forever
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