Information, ideas, tips…the articles for professional advisers which I spotted this week that generate fresh thinking or a deeper understanding of issues are provided here as a quick readers digest for professionals who are looking ahead.
These are the highlights from the week that you should stop and read, as they are the best I’ve seen recently.
There is so much good information for professional services made available each week, much of which I share, that it is very easy to forget to pause and reflect. Each week I select the best handful and give them Tony’s BIG Ticks as being the ones that made me pause and reflect, or think further. They are sometimes thought-provoking, perhaps insightful, maybe a great sales or marketing idea or sometimes just incredibly topical.
“Good advice is worth multiples of what a client pays for it. Mediocre advice is not worth a little less, it’s worth nothing because it won’t be adhered to… “
A great look into the technology which is coming which will change how advice is delivered and how companies will interact with clients
A really insightful piece on getting the right words in the right places and building stronger CTA’s to improve conversions from your website…
Great graphics supporting research that show what difference being advised, versus no-advice, makes to consumers
BIs content marketing dying? No….but it IS changing, and what was effective a few years ago is becoming less so