The Big Ticks: Best Stories For Professionals This Week
Tony's BIG ticks

The Big Ticks: Best Stories For Professionals This Week

September 3, 2016
by Tony Vidler  CFP logo   CLU logo  ChFC logo 

Information, ideas, tips…the articles for professional advisers which I spotted this week that generate fresh thinking or a deeper understanding of issues are provided here as a quick readers digest for professionals who are looking ahead.

These are the highlights from the week that you should stop and read, as they are the best I’ve seen recently.

There is so much good information for professional services made available each week, much of which I share, that it is very easy to forget to pause and reflect.  Each week I select the best handful and give them Tony’s BIG Ticks as being the ones that made me pause and reflect, or think further.  They are sometimes thought-provoking, perhaps insightful, maybe a great sales or marketing idea or sometimes just incredibly topical.

Professional picks have been:
Why You Should Raise Prices
By @ReformedBroker

“Good advice is worth multiples of what a client pays for it. Mediocre advice is not worth a little less, it’s worth nothing because it won’t be adhered to… “


Man and Machine: a glimpse into the future of financial advice
By @_moneymarketing

A great look into the technology which is coming which will change how advice is delivered and how companies will interact with clients


Re-engineering Insurance Agency Website Conversions With Psychology 
By @AdvisorEvolved

A really insightful piece on getting the right words in the right places and building stronger CTA’s to improve conversions from your website…

3 Reasons why a Financial Adviser is integral to financial success
By @MackenzieInvest

Great graphics supporting research that show what difference being advised, versus no-advice, makes to consumers


Are we seeing the demise of content marketing?
Via @jeffsheehan

BIs content marketing dying?  No….but it IS changing, and what was effective a few years ago is becoming less so

Share them around please…they are too good to keep to yourself!  
P.S.  My best this week?  I think it was
 This is why many Advisers do not grow
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