Big Ticks: Best Stories For Professionals This Week
Tony's BIG ticks

Big Ticks: Best Stories For Professionals This Week

June 3, 2017
by Tony Vidler  CFP logo   CLU logo  ChFC logo 

Information, ideas, tips…the articles for professional advisers which I spotted this week that generate fresh thinking or a deeper understanding of issues are provided here as a quick readers digest for professionals who are looking ahead.


These are the highlights from the week that you should stop and read, as they are the best I’ve seen.


There is so much good information for professional services made available each week, much of which I share, that it is very easy to forget to pause and reflect.  Each week I select the best handful and give them Tony’s BIG Ticks as being the ones that made me pause and reflect, or think further.   They are sometimes thought-provoking, perhaps insightful, maybe a great sales or marketing idea or sometimes just incredibly topical.

The picks for professionals have been:
New Thinking Could Help Advisers Deliver Better Value
By @FTAdviser

Around the world advisers are facing the same challenges: how to express, or perhaps re-invent, their value propositions in the face of greater access to information and knowledge by consumers, low cost product delivery models, and greater oversight of advice functions…


5 Characteristics Of A Powerful Customer Survey
By @customerthink

This is an excellent “how to” article that works through the key components of building and using an excellent customer survey. Well worth reading if you want to find out what your customers really think…

7 Ways To Use Your Personal Brand To Find More Clients
By @neilpatel

One of the best “hands on” practical marketers explains how to build a stronger personal brand which connects with and engages more ideal clients…perfect for professionals who ARE trying to figure out how to stand out from the crowd…


Is Your Pricing Primitive Or Purposeful?
By @newsfromIN

Does your limbic systems “fight or flight” response get in the way of effective pricing of your services and expertise?  It probably does…


8 Signs Your Website Needs An Update
By @TheSocialMs

“…as the market changes, user’s expectations shift. And as they come to expect different things, how they experience your website will shift as well…”  And this article will explain many of the shifts in design and expectation, and how to adjust accordingly…

Share them around please…they are too good to keep to yourself!  

P.S.  My best this week?  I think it was
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