Ask the expert? Be The Expert That Gets Asked!
Quick Tips Videos & Sales & Marketing for Professional Services & Sales Tips

Ask the expert? Be The Expert That Gets Asked!

October 30, 2019

by Tony Vidler  CFP logo   CLU logo  ChFC logo

It is so easy today to get yourself “in print” and be positioned as the expert that target market customers ask for advice. and being the expert that gets asked leads to those customers doing business with you.

 

Setting up chat forums, blogs, ezines and so on are all relatively easy now, and they all provide a number of ways to market yourself and your thoughts.  One of the easy ways to do so is to set yourself up as the “ask the expert” person in your niche or area of specialist knowledge, or perhaps in a specific geographical area.

 

Pretty much every newspaper has an acknowledged expert who responds to readers letters or queries, and they publish both the readers question and the experts answer.  For every readers question that gets published though there will be a lot more that don’t.  Therein lies your opportunity to position as the expert in your area.

 

In this weeks quick tips video we discuss the opportunity that could exist in answering all of those unpublished readers letters, and setting yourself up as the expert in your space.

 

…watch the video to learn more… 

 

 

Related to this post:
A Great Adviser Is (or should be!) A Thought Leader
 
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