Advisers keep saying that they struggle to get noticed by their ideal prospects. Advisers also keep saying that they can’t see the point of social media.
Uhhhmmm….maybe the thing they can’t see the point of is the very thing that will fix the other thing?
Let’s say you want to target some business owners, or the CEO’s of certain types of business as an example. There is a pretty good chance these days that those people are using social media in some manner to promote themselves or their businesses. So they are out there in social media land in some capacity. Almost certainly they are on LinkedIn. They probably have a Twitter account. Maybe a blog as well. Quite possibly a YouTube channel….You get the point: there is an example group of great prospects who are using social media in some capacity to promote their own venture or reputation.
And advisers keep wondering how to get the attention of these ideal prospects…..
Here’s a home truth: Unless your ideal prospect is the unusual character like Seth Godin who seems to basically follow nobody else, these ideal prospects will be watching who is following them, or engaging with them and their brand, and who is sharing their content and helping spread their brand message.
There is the cue for getting noticed by your ideal prospect!
Simple actions can, and do, lead to them noticing you and then engaging with you, and ultimately being willing to take that engagement offline and into the real world. But it starts with simple actions, such as:
These are all simple and painless things to do, but they are all easy actions that will bring you to the attention (in a positive way) of the person you want to get in front of. Do all of them and you are definitely getting noticed and building goodwill.
© 2019 Tony Vidler. All rights reserved.
All materials contained on this web site not otherwise subject to copyright of other parties are subject to the ownership rights of Tony Vidler. Tony Vidler authorises you to make a single copy of the content herein for your own personal, non-commercial, use while visiting the site. You agree that any copy made must include the Tony Vidler copyright notice in full. No other permission is granted to you to print, copy, reproduce, distribute, transmit, upload, download, store, display in public, alter, or modify the content contained on this web site.
Can machines identify winning fund managers in advance? | The Evidence-Based Investor ow.ly/wb1g30rzwRD