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The 4 Parts To Getting The COI Gatekeeper Onboard

July 12, 2017

Sales & Marketing for Professional Services & Sales & SellingTalk is cheap...but the returns are fantastic Practice Management & StrategyThe 3 Barriers To Adviser Business Success (& one can be deadly)

by Tony Vidler

centre-of-influence

The potential Centre-Of-Influence that you want to network with is the gatekeeper to the clients you want to work with, and there are generally 4 things that stand in the way of them agreeing to let you in.

It makes sense to address those 4 things right at the outset and help them understand why networking with you is a good thing for their clients and for them.

Unfortunately most advisers either are not aware of, or simply do not address, 2 of the 4 big things that matter in successfully getting the gatekeepers onboard. In this weeks quick video we work through those 4 steps and give a working example of how one might explain them…

Watch the video to learn more…

You might also be interested in this related article:

Creating Equitable COI Referral Alliances

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The 4 Parts To Getting The COI Gatekeeper Onboard

You might also be interested in this related article:

Creating Equitable COI Referral Alliances

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