by Tony Vidler
Becoming known as THE Authority in your field, or in a specialist niche, is not an easy thing to do. It is simple enough in theory….but it isn’t quick and easy in reality.
There are three relatively simple ideas for becoming known as an expert which do take time, but result in superb long term positioning as an authority.
1. Be the trusted source for your target market
2. Be the person at the cutting edge of the “know how”
3. Be the person who contributes new ways of thinking or new knowledge to a subject
Two great examples for professional service people are Michael Kitces and Bill Winterberg (and I thoroughly recommend everyone follow them not just for their great ideas and thinking, but as superb examples of how to continually engage brilliantly with their audience). In this video blog we look at the 3 simple ways to become known as the authority in your field, including having a quick look at how these experts do it….
watch the video to learn more…0
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