So how does one go about defining their USP?
To get on track with defining your own USP there are just a few questions that you need to be able to answer. So here are the questions you have to answer in order to distill the essence of what makes you special, and why somebody should deal with you.
(Note: not what are the mechanics or functions of my job, but what things do I achieve for others)
(Note: “passionate” is an over-used word, but think about what you would do for no financial reward (if you could), because you genuinely love doing it)
(Note: This is the toughest one to work out – and is the essence of a great USP)
“what makes me unique is my ability to grasp complex technical information REALLY quickly, and provide practical simple solutions straight away that clients can benefit from.”
There is a common structure here in articulating the USP. Identifying immediately that you are able to describe something different about you in comparison to others, focusing then on the key function that you perform better than others, and then translating that into the core benefit for the client.
Simplistically, the formula for a great USP could be described as:
My brilliance + my passion = Your gain
a final example….
“I am the best in the business at taking complex financial problems onboard, and delivering simple solutions that work for my clients. I make their financial issues easy for them to fix.”
It can be very hard work distilling all that you know, and all that you can do, into a simple sound-bite that people can grab, and understand, in moments. If you are able to though, you will find that more prospective clients engage you.
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