The difference between a good (but not spectacular) professional and a truly magnificent performer is the ability to succinctly articulate what makes them special.
So how does one go about defining their USP?
To get on track with defining your own USP there are just 3 essential questions that you need to be able to answer, as they lead you to the essence of what makes you special, and why somebody should deal with you.
(Note: not what are the mechanics or functions of my job, but what things do I achieve for others)
(Note: “passionate” is an over-used word, but think about what you would do for no financial reward (if you could), because you genuinely love doing it)
(Note: This is the toughest one to work out – and is the centre, or the essence, of a great USP)
“what makes me unique is my ability to grasp complex technical information REALLY quickly, and provide practical simple solutions straight away that clients can benefit from.”
There is a common structure here in articulating the USP. Being able to describe something different about you in comparison to others, focusing then on the key function that you perform better than others, and then translating that into the core benefit for the client.
Simplistically, the formula for a great USP could be described as:
It IS hard distilling all that you know, and all that you can do, into a simple sound-bite that people can grab, and understand, in moments. If you are able to though, you will find that more prospective clients engage you in preference to your competitors.
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