by Tony Vidler
As with most things in sales and marketing of professional services you can take a short-cut to success by learning the lessons of others – and then applying them.
Here is a quick checklist for running successful seminars as a method of attracting potential new clients:
The key thing with the seminar itself is that some value must be delivered that showcases your expertise and knowledge, and leaves the audience thinking that their time was well spent. But it does not provide all the answers and help that they need.
Done well, it highlights the adviser’s ability to do valuable work for clients and establishes initial trust and confidence in a non-threatening environment.
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