By Tony Vidler
They do not have a system for doing so.
A system of course would ensure that there is a regular process for ensuring the market is aware of the desire for positive introductions, and method of ensuring that referral sources are recognised appropriately, a method of capturing the necessary information, and so on.
A systematic approach to the business of obtaining the right word-of-mouth promotion is necessary if you want well qualified and favourable introductions to prospective clients.
Have a look at the summary below and see if there are areas where you could improve your system, and generate more referrals.
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