by Tony Vidler
Many professionals are still trying to figure out whether they should use any social media channel at all in their marketing, and it seems that LinkedIn gets put into the wider social media universe along with Facebook, Pinterest, Tumblr and so on.
However for todays professional it is vital to not only have a LinkedIn profile, but to make it a very good one.
What happens when someone wants to check you out?
They Google you.
What do they find?
Your LinkedIn profile features prominently in Google search – despite all the work you’ve done on your own SEO in your website, your blog, and everything else. LinkedIn matters to Google, so it should matter to you.
LinkedIn matters to todays professional – if they want to get found…as I explain in this weeks quick tip video!
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