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nest-marketing
Niche or Nest: Which is Best?
by Tony Vidler        The concept of niche marketing causes a lot of confusion, so I thought I’d add to the confusion by adding in “nest marketing” at the same time as challenging the view that professionals should find “A” niche.   The easiest way for me to explain the difference between niche marketing and […]
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specialist-adviser
How To Become A Recognised Expert
by Tony Vidler        Many general practitioners would like to be seen and accepted as a recognised expert in a particular area, and for many of them this is a genuine opportunity.   The competency, depth of knowledge or mastery of subject, and professionalism are all there more often than not.  They are already actually experts […]
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happy-client
Creating Happy Clients Is Not Enough
by Tony Vidler        Creating and keeping happy clients IS essential for the success of a professional practice.  There is no question about that.  But is it enough to help a practice grow at a greater than industry average pace?   I don’t believe so.   Being a great practitioner and running an efficient & […]
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adviser-marketing-budget
Is Your Marketing Budget As Big As Your Dream?
by Tony Vidler        You probably want more business for your practice, and almost certainly want to do more business with higher value and more challenging client cases.   Well, something has to change. Something has to be done differently to get those opportunities. That something is “marketing”.  Your marketing has to change.   I […]
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marketing-internally
Begin Within: The FIRST Place To Market Your Firm
by Tony Vidler        The first place for any professional to market their firm and their own expertise is inside their own practice.   Begin Within.  It is where you will have the most receptive environment for refining your value proposition, and where you can “field tests” campaign and promotional ideas, and most importantly, it […]
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cashing-in-on-advice-qualifications
Make your professional designation mean something to clients
by Tony Vidler        In a time where so many professionals struggle to identify and articulate their value to consumers I have to wonder why aren’t more professional financial advisers using their designations and qualifications better?   Does it mean anything to potential clients?   Often it doesn’t.  And the reason it doesn’t is because […]
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making-marketing-a-machine
Make Your Marketing A Machine!
by Tony Vidler        One of the essentials for practice growth is to build a marketing machine.  A combination of mini-systems and components that keep the whole motor running at full speed.   Most professionals have elements of the marketing machine…but just elements.  They haven’t built the full system – and then of course they […]
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creating-a-strategic-alliance
Strategic Alliance’s are Smart Marketing
by Tony Vidler        It is hard work perhaps but creating a strategic alliance is one of the smartest business building moves a practice can make.  Perhaps it is because it is not an easy or quick thing to do that so many professional services businesses never do it, but those that do reap the […]
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the prospecting process
Prospecting Today: It is a process, not a thing
by Tony Vidler        Prospecting today is a continual process, not a series of one off actions as it once was.     Eons ago when financial advisory work was essentially just a continual series of product sales the prospecting required to be successful was repetitive and continual, but each prospecting call was a one-time […]
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best-ideas-for-professionals
The Big Ticks: Best Stories For Professional Advisers This Week
By Tony Vidler CFP  CLU  ChFC Information, ideas, tips…the articles for professional advisers which I spotted this week that generate fresh thinking or a deeper understanding of issues are provided here as a quick readers digest for professionals who are looking ahead.   These are the highlights from the week that you should stop and read, […]
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