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Winning Comes From Being Just 1% Better
by Tony Vidler Building a great business is rarely the result of a single champion taking on the world. The champion business owner is usually the captain of a team that has taken on the world. Of course, for the team to become champions the captain has to have them focussed on doing the […]
By Tony Vidler If we want to give ourselves the best chance possible of influencing clients and prospects to change course, which is what professional advice is all about really, then there is no doubt that the words we choose to use can make an enormous difference. Enough experts have done enough research over […]
In Process there is Profit! (But you DO have to herd some cats to get there)
by Tony Vidler The great news for anybody actually reading this post is that the headline already turned a bunch of your competitors off. That word “process” is just deadly for so many advisers today that too many won’t have bothered reading beyond the word. It has become associated simply with compliance, […]
By Tony Vidler Go the extra mile? Maybe not. While I would be the first to say that an area of opportunity for professional services firms to excel in comparison to their competitors is oddly enough in…uuhhhm… “providing service”…the answer to getting to more clients on the “satisfied” side of the line is […]
Have you made a woopsy with your website, like I did?
By Tony Vidler It pains me to say it, but I just had to re-learn to put what I think is cool and important to one side, and re-focus on what clients actually think is important. About 5 years ago I launched my website, and a blog, and they were obviously the coolest and […]
Robo-Advice? Bring it on! It will be GREAT For Business…
by Tony Vidler One of the major benefits of the intense interest and investment which has gone into creating Robo-Advice models is that institutions are investing a heck of a lot into researching why and how customers are buying financial products. For years the financial services industry has worked with theories such as “insurance […]
Trying To Promote Your Independence? Then don’t make this BIG mistake…
By Tony Vidler There is one really big mistake that many advisers who wish to be seen as fully independent make repeatedly. By “independent”, I am not referring to a regulators interpretation of the word, but being an independent business which is not overtly aligned to one or product manufacturers. Running an independent business, and […]
By Tony Vidler This is one of my favourite business quotes. My reason for pointing this out is because people keep forgetting it. If we turned temporarily from business to the world of sport – where success is often measured primarily by win/loss ratio’s -then I’d say that this is a favourite: My point in […]
Here’s how to move into "Stealth Mode" when doing your prospecting research on LinkedIN.
by Tony Vidler It seems that while a lot of professionals now have a presence on LinkedIn they are often not actually using it to prospect for potential new clients. That seems odd to me given that Linkedin is a Business-2-Business networking platform: it exists to assist people in business network with other people […]
Demonstrate Your Value And Prospects Will Choose You
by Tony Vidler Smart professional service firms today make sure they are demonstrating their value to prospects. Having a prospect who is interested enough to hear what you have to offer has always been a necessary step on the path to getting a client, and it obviously remains so today. However, who the prospect […]