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Niche or Nest: Which is Best?
by Tony Vidler The concept of niche marketing causes a lot of confusion, so I thought I’d add to the confusion by adding in “nest marketing” at the same time as challenging the view that professionals should find “A” niche. The easiest way for me to explain the difference between niche marketing and […]
by Tony Vidler To create an effective advertising campaign – one that gets you the results you wanted to begin with – there are 5 essential steps. Many professional services firms miss at least a couple of them, and inevitably are disappointed with the results of their advertising efforts. That is not […]
by Tony Vidler The biggest social media platform on the planet – everyone is there. So how best to engage with all these potential Facebook fans? Professional services firms seem to struggle more than most other businesses in this respect. It IS a challenge too: we have no tangible products to put on […]
by Tony Vidler Loads of social media channels are great for business, but nothing fills the marketing funnel quickly quite like Twitter in my experience. Everyone understands the “fill the funnel” concept of course, and the number one challenge for most professional services firms is getting the necessary volume of potential clients into […]
by Tony Vidler Professionals still seem to be hesitant about Twitter, but it is well worth taking a look at Twitter if you are wanting new ideas for your business, or for content to use with your audience. Whether those new ideas are about how to prospect or improve your marketing, or deep […]
An advisers engagement process might look something like this…
by Tony Vidler It is a rarity for a new customer to walk in off the street and just decide to buy some insurance or an investment product or a bit of planning from you, right? That probably hasn’t happened for 10 years (if ever!). So how do they decide to buy […]
by Tony Vidler Professionals should take a leaf out of George’s playbook and share their story. Be like George. Who is George? He’s just a young man who is trying to get ahead in life and who took the initiative to get out and start marketing himself – and is doing […]