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They won’t use us until they know what we do…
by Tony Vidler “Only 2% of consumers would go to a financial planner to take out life or other personal insurance” “Only 9% of consumers would go to a financial planner for retirement planning” “12% of consumers would seek investment advice from a financial planner” Wow.   What on earth do consumers think financial planners […]
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best marketing ideas for financial advisors
The BIG ticks: New thinking for professionals this week
By Tony Vidler The articles that I spotted this week that make you think in new ways, or new directions….the “best of the best” for me….are provided here as a quick readers digest for professionals who are looking ahead.   These are the highlights from the week that you should stop and read.   There […]
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Targeting The Affluent: 3 Strategic Issues You HAVE To Get To Grips With
by Tony Vidler The nirvana for most professionals is to work only with affluent, and acquiescent, clients.  The challenge in doing so is that the affluent will inevitably become more difficult to get in front of personally. They will become less acquiescent.   As with the famous line from Jurassic Park – “life will find […]
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principle of scarcity
How to tap into the Principle Of Scarcity – and create some urgency for clients
By Tony Vidler The Principle Of Scarcity One of the more powerful principles of influence is the Principle Of Scarcity: people tend to want what they perceive as being limited, or difficult to get.   That is a difficult principle for professionals to tap into most of the time as the products and services that […]
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best marketing ideas for financial advisors
The BIG ticks: New thinking for professionals this week
By Tony Vidler The articles that I spotted this week that make you think in new ways, or new directions….the “best of the best” for me….are provided here as a quick readers digest for professionals who are looking ahead.   These are the highlights from the week that you should stop and read.   There […]
Read more.
This is the secret to getting customers enthused when our products are boring
By Tony Vidler How can we create or transfer enthusiasm to a customer when: Our products are as boring as the boring-est thing ever. The Value that customers receive from financial services products could be years and years and years away….if “physical value” actually ever turns up at all.    That sort of makes good marketing […]
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How do you prepare clients to recommend you?
By Tony Vidler Plenty of research is telling us that our future clients are making buying decisions differently today, than say 5 years ago.  Yet despite the impact of online content and search many consumers still ask their friends and family for recommendations.   How do we prepare our existing clients for that moment when […]
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best marketing ideas for financial advisors
The BIG ticks: New thinking for professionals this week
By Tony Vidler The articles that I spotted this week that make you think in new ways, or new directions….the “best of the best” for me….are provided here as a quick readers digest for professionals who are looking ahead.   These are the highlights from the week that you should stop and read.   There […]
Read more.
Publishing Content: it’s where professional aspiration meets effective marketing
by Tony Vidler Every professional should aspire to being an Authority to their chosen audience in my view.   The ideal is you have top-of-mind-awareness with your target market of course, but more than just being the first person they think of when a particular issue arises, you want to be positioned as their only […]
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You are going to have to pedal that cycle if you want it to go somewhere
By Tony Vidler Marketing via social media is a bit like riding a bike: you have to keep pedalling that cycle or you are going to fall over.   Many professionals beginning with social media as part of their marketing mix fail to recognise that continual movement is a critical part of making the medium […]
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