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What is “Good” Content To Use In Your Marketing?
by Tony Vidler With prospects taking longer than ever to convert into clients, “good” content has become king as that is what keeps them engaged as they move along their buying journey. Notice I said “good” content…..not just any old content. But what is “good”? Content which is good is the content which […]
Big Ticks: Best Stories For Professionals This Week
by Tony Vidler Information, ideas, tips…the articles for professional advisers which I spotted this week that generate fresh thinking or a deeper understanding of issues are provided here as a quick readers digest for professionals who are looking ahead. These are the highlights from the week that you should stop and read, as they […]
by Tony Vidler Lead Generation is the goal of content (or engagement) marketing. The effort and time invested in producing, sourcing and delivering content to an audience of potential future clients has a single purpose, and that is to move them closer to wanting to do business with you. The question which […]
Tailoring: Making Your Content Fit Your Audience’ Desires
by Tony Vidler One size does not fit all when it comes to content marketing: you need to make your content fit the audiences desires and moods. As more professionals tap into the power of content marketing and create a presence on multiple social media channels and integrate those with other marketing tactics […]
by Tony Vidler Trade show and expo’s are potentially fabulous sources of qualified prospects if you are clear about who your target market is. A trade show focussed on “Big Boys Toys” where it is all about luxury items and cool gadgets for people with more money than they know what to do […]
Big Ticks: The Best Stories For Professionals This Week
by Tony Vidler Information, ideas, tips…the articles for professional advisers which I spotted this week that generate fresh thinking or a deeper understanding of issues are provided here as a quick readers digest for professionals who are looking ahead. These are the highlights from the week that you should stop and read, as they are […]
by Tony Vidler I’ve been running a terribly unscientific survey to find out if advertising for lead generation is dead for todays advisers. Basically the deeply analytical process has consisted of asking advisers continually for the last year whether they are doing any advertising, and whether they are getting any new enquiries from it. […]
5 EASY Ways To Use Social Media To Get Noticed By Your Prospect
by Tony Vidler Advisers keep saying that they struggle to get noticed by their ideal prospects. Advisers also keep saying that they can’t see the point of social media. Uhhhmmm….maybe the thing they can’t see the point of is the very thing that will fix the other thing? Let’s say you […]
by Tony Vidler Blogging is one of the best business development tools for professionals wanting to establish expertise and authority publicly. The statistics tell us that it matters to the people who we want as customers, even if you personally don’t feel there is much merit in blogging. For instance: Companies in […]