How much should you give away for free?
Marketing Ideas & Quick Tips Videos & Sales & Marketing for Professional Services

How much should you give away for free?

January 11, 2017

by Tony Vidler  CFP logo   CLU logo  ChFC logo
how-much-should-you-give-awayIt is difficult to work out how much of your expertise you should give away for free isn’t it?

 

Most professionals give away free hours as part of their marketing to try and engage new clients, and in some professions even give away entire services which have become commoditized, such as lawyers offering “free wills”.

 

With SEO being largely driven by the internets’ voracious appetite for fresh content, and therefore search being a critical element of simply getting found and taken seriously by prospective clients, there is no doubt that professionals have to put at least some of their expertise out into the public domain in order to be credible.

 

But how to do that without giving away all of your valuable expertise and skill?

 

It is helpful to categorise what you know into 3 core areas in your mind, and one of those areas can be given away as promotional material.  One can be kept to begin the new client engagement process, and one is absolutely high value work which should attract premium pricing, as we discuss in this weeks quick video…

Watch the video to learn more…

You might also be interested in this related article:
 What is the mix of content which is most engaging?
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