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by Tony Vidler        "All customers are good advice clients"...or are they? Robo-advisers, direct marketing, 24/7 online transaction facilities, product
by Tony Vidler        Sometimes contracts just don't provide clarity for the people who work for you. And being clear
by Tony Vidler        What is more effective: running a client seminar with 100 guests, or running 5 "red carpet"
by Tony Vidler        I have no doubt that many financial advisers are struggling to understand what happened to their
by Tony Vidler        Engaging with clients and prospects is critical to getting the right business from the right people,
by Tony Vidler        For marketing copy to be truly effective it must have  "readability". If something is easy to
by Tony Vidler        Oddly, I was asked whether pro bono work is still considered professional advice, implying immediately that
by Tony Vidler        Waaaaay too many times each week I think "that is not an effective message".  There is