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not-creative
An easy way to create good content when you don’t feel creative
by Tony Vidler        Building an engaged audience of future prospects requires us to create content in todays environment.  We need to feed the search engine machines, and we need to continually deliver content which educates or empowers those with whom we wish to do business.   For many professionals the “creativity process” is daunting. […]
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how-much-should-you-give-away
How much should you give away for free?
by Tony Vidler        It is difficult to work out how much of your expertise you should give away for free isn’t it?   Most professionals give away free hours as part of their marketing to try and engage new clients, and in some professions even give away entire services which have become commoditized, such […]
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found-by-prospects-on-twitter
How to get found on Twitter by prospects
by Tony Vidler        Twitter is crowded and noisy and it can be difficult to get found by your prospects…but there ARE a few things you can do that will help them find you.   It is worth getting right too, because Twitter is full of prospects who are engaged.  That is one of the […]
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engage-facebook-fans
How to engage your Facebook fans
by Tony Vidler        The biggest social media platform on the planet – everyone is there. So how best to engage with all these potential Facebook fans?   Professional services firms seem to struggle more than most  other businesses in this respect. It IS a challenge too: we have no tangible products to put on […]
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content-sharing-on-linkedin
How to share MultiMedia Content on LinkedIn
by Tony Vidler        Sharing great content on LinkedIn certainly helps in building a professional profile and to showcase your areas of expertise, and it is a very simple thing to do.   Most LinkedIn users who have done more than set up their basic profile have figured out how to share someone elses update […]
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action-plan-for-effective-results
The Weekly Action Plan That Produces Consistent Results
by Tony Vidler        Having an action plan for every working week that produces consistent results is a challenge for many professionals.   Part of the challenge is that outside forces place a lot of emphasis upon “doing things right”, but the commercial needs of the firm or individual practitiioner need to be to be […]
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engaging-content
What is the mix of content which is engaging?
by Tony Vidler        As a consumer yourself you know that there is a need to mix up the content if you want to maximise audience engagement, after all, you tune out pretty quickly if someone is posting or sharing the same sort of stuff repeatedly don’t you?   Everyone does. Because it becomes boring. […]
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send-emails-how-often
How often is too often to send emails?
by Tony Vidler        “How often should I send emails?” is the perpetual question asked by professionals who are beginning to build an engagement marketing system or lifting their client communications and services standards.   The objective is to find that balance between being continually present, but without being a nuisance.   The bad news is […]
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being-an-authority
The pathway to becoming An Authority
by Tony Vidler        Becoming an authority is the thing that almost certainly guarantees you will continue to get enough business to have a decent livelihood.   It is one of the key principles of influence identified by Cialdini, and for many in professional services it is a career aspiration.  The process of getting there […]
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guarantee-fees
How to introduce a “Guarantee” into your fees
by Tony Vidler        It has been proven repeatedly that providing a guarantee in your fees for prospective clients certainly helps them decide to engage – and it is not a difficult thing to do.   Financial advice fees can seem to be enormously expensive to many prospective clients, and that becomes even scarier when […]
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